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Subscriptions & memberships

Recurring charges that run — and a grip on the ones that fail

A subscription that works needs no attention. It is the three per cent that fail which cost revenue — and Rieck retries those before anyone gets round to cancelling.

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The cadence continues straight across a declined charge

Generaxion
Oscar Biludlejning
Revision+
Din Hvidevare Service
CamVision
LokalBolig
LazzaWeb
CG El

Revenue is not lost at cancellation — it is lost at a declined charge

  • The payment method is stored, not retyped.

    Cards and mandates sit tokenised with the payment provider. You never hold card numbers, and the member does not have to approve the same charge every month.

  • A declined charge is not a lost customer.

    The attempt is retried on a set rhythm, and the member gets a message with a link they can fix it from. Most failures are an expired card, not a decision.

  • The member fixes it themselves.

    Card changes, pauses and cancellations happen on your own domain. That is what moves the enquiries away from the phone.

The charges

A declined charge is not an error — it is a cancellation nobody wrote

The card expires, the account is empty, the bank says no. The rhythm has to retry on its own, before the member notices that nothing was charged.

See subscriptions & recurring charges
Member #4418 · Full membershipDKK 249 on the 1st
JanFebMarApr3 AprMay
Declined 1 Apr — completed 3 Apr, no cancellation
The month’s charges as a rhythm, where one was declined and retried two days later — without breaking the cadence.

The four places a membership turns

From the card being stored to the member fixing it themselves

  1. Sign-up

    The payment method is stored once

    At sign-up the card or mandate is stored tokenised with the provider. You never see the card number, and there is nothing to hold on to when the member leaves again.

    Stored payment method•••• •••• •••• 4417CardholderA. S. HOLMExpires09/27
    Next charge1 May · DKK 249.00Notified 3 days before
    • Card, MobilePay and direct debit
    • Tokenised — you do not store card data
    • If the card expires, the member is warned before the charge
  2. The rules

    You set the cadence once — not member by member

    Charge date, trial period, how many times a declined charge is retried, and when a membership is put on hold. The rules apply to every member, and they do not change because a colleague is busy.

    Subscription rulesApplies to all active memberships
    • Charge dateSame day every monthThe 1st
    • Retries on declineTwo days apart3 attempts
    • Notice before chargeEmail to the member
    • Hold on non-paymentAfter the last retry
    Changes apply from the next charge date
    • Charge date and interval per plan
    • Number of retries on decline
    • Automatic hold on non-payment
  3. The failed charge

    The few per cent that hit the floor

    Declined charges are gathered in one place with the reason for the decline — not as an error log, but as a work list that gets shorter. If the amount is not in after the last attempt, it continues in the ordinary cadence.

    Declined charges · 1 April9 of 312 · 2.9%
    • Member #4418Card expired249.00Retrying
    • Member #3092Insufficient funds449.00Retrying
    • Member #2871Card blocked249.00Overdue
    • Member #4102Fixed by the member249.00Paid
    Recovered on retry6 of 9
    • The decline reason is on every line
    • Retries run automatically
    • Arrears continue as a claim, not as an error
  4. Self-service

    The member fixes the card without calling

    The link in the message leads to your own domain, where the member can change card, pay the arrears or put the membership on hold. It is the single thing that moves the most support off the phone.

    Member #4418DKK 249.00The charge on 1 April was declined
    What would you like to do?
    • Change payment cardThe charge is retried immediatelyRecommended
    • Pay this monthWith MobilePay or card249.00
    • Put membership on holdUp to 3 months
    Change card

    You do not need to create an account.

    • Your own domain and your own brand
    • Card change, payment and hold
    • No account to create first

Start where it hurts

You do not have to move the whole member database

Each part can be taken on its own. Most subscription businesses start at the failed charges — that is where revenue is quietly leaking — and add sign-up and the portal afterwards.

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Customer cases

One case all the way — including when it goes to court.

How it works
92%
of cases resolved without bailiff court
11 days
from reminder to payment

Follow-up looked different at every location. Now it runs as one case at Rieck, from the first reminder until the money is in.

First Last Head of Finance, Oscar Car Rental

See the process day by day
38%
shorter time to payment
0
manual reminders sent

Our shops invoice on their own, but collection has to look the same across the chain. We can see each case without calling around.

First Last Head of Finance, LokalBolig

See the process day by day

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